Thursday, February 14, 2008

What is utility?

By the Book:
Utility is the want satisfying power of goods and services. There are four basic kinds of utility; form, time, place and ownership.
Form utility is created when the firm converts raw materials and component inputs into finished goods and services.
& 3. Time and place utility occur when consumers find goods and services available when and where they want to purchase them.
The transfer of title to goods or services at the time of ownership creates ownership utility.

My Definition:
Utility is the usefulness of a goods or service in satisfying the needs and/or wants of consumers, and are broken down into:
(Form) This is the conversion of raw materials into usable goods or services.
(Time) Making goods or services available when consumers want or need to access them.
(Place) Making goods or services available in places where consumers can access them.
(Ownership) Transfer of ownership, Weather from manufacturer to wholesaler, wholesaler to retailer, or retailer to consumer.

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