Thursday, February 14, 2008

Define marketing.

By the book:
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.

My definition:
Marketing is the planning and executing of conception, production, pricing, advertising, distributing of goods, services, events, people and ideas in ways that will maintain mutually beneficial relationships.

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